4.12 Poisson Regression Model mean (lambda)

[R]ather than modeling [a count response variable], Y, as a Poisson distribution with a fixed mean value like λ = 5, we would like to allow the mean to vary as a function of the covariates.

The mean λ can be modeled as a function of the predictor variables as follows:

log(λ(X1,...,Xp)=β0+β1X1+...+βpXp

NB: taking the log ensures that λ can only be non-negative.

This is equivalent to representing the mean λ as follows:

λ=E(Y)=λ(X1,...,Xp)=eβ0+β1X1+...+βpXp