4.12 Poisson Regression Model mean (lambda)
“[R]ather than modeling [a count response variable], Y, as a Poisson distribution with a fixed mean value like λ = 5, we would like to allow the mean to vary as a function of the covariates.”
The mean λ can be modeled as a function of the predictor variables as follows:
log(λ(X1,...,Xp)=β0+β1X1+...+βpXp
NB: taking the log ensures that λ can only be non-negative.
This is equivalent to representing the mean λ as follows:
λ=E(Y)=λ(X1,...,Xp)=eβ0+β1X1+...+βpXp