Introduction

👉 “Fear is the most pervasive emotion of modern society—shaping our decisions, driving public policy, and influencing how we perceive risk. But how much of it is justified?”

This book Joanna Bourke, Fear: A Cultural History (Catapult, 2007) explores the history of fear and how it has shaped our society. Fear is a powerful emotion that can influence our decisions and perceptions of risk. It can be a useful tool for survival, but it can also lead to irrational behavior and poor decision-making.
This book Joanna Bourke, Fear: A Cultural History (Catapult, 2007) explores the history of fear and how it has shaped our society. Fear is a powerful emotion that can influence our decisions and perceptions of risk. It can be a useful tool for survival, but it can also lead to irrational behavior and poor decision-making.
risk_perception A Historical Risks B1 Starvation A->B1 B2 Infectious Diseases A->B2 B3 Violent Conflicts A->B3 C Modern Risks A->C D1 Chronic Diseases (Obesity, CVD, Cancer) C->D1 D2 Perceived Threats (Terrorism, Pandemics, Environment) C->D2 E GBD Risk Factors C->E F1 Behavioral E->F1 F2 Environmental E->F2 F3 Occupational E->F3 F4 Metabolic E->F4

Figure 5.1: Risk Perception